As the brand ambassador of Levis, Priyanka Chopra is also associated with the brand’s ‘The Change Your World’ music contest, India’s largest online music talent hunt, which will give the winners a chance to relish a three city tour, apart from producing a music video featuring Piggie Chops.
The contest is creating excited ripples and as many as 53 independent bands have already jumped onto the online hunt bandwagon. The list of names is also quite impressive including the likes of Scribe, Bhayanak Maut, Boomerang, Half Step Down, Tough On Tobacco, The Mavyns and Workshop, among others.
Commenting on the campaign, Levi’s Brand Ambassador Priyanka Chopra said, “It’s great to be associated with an iconic brand like Levi’s and be a part of the ‘Change Your World‘ campaign. My life is a reflection of how we can change our life, and the amazing ideas & dreams we have when we turn 15! As much as it is about providing a platform to express yourself, Levi’s CYW is also about inspiring & empowering people to follow their dreams!”