Deepika Padukone has lost one of her first brands, Parachute to Anushka Sharma. The actress after being the face of the brand for two years has just been replaced by Sharma.
The commercial featuring the new model has already been shot and will be out on television screens by the end of October.
Parachute had signed Deepika before the release of her first film, Om Shanti Om. Even before the hoardings of.
The film were put up, Parachute cashed in on the curiosity of the public and began their campaign. But just two years down the road, the actress has been replaced.
Sources from the brand say, “Deepika’s prices have jacked up immensely. She is also endorsing quite a few products.