At the recent Lay’s event, one couldn’t help but notice the Tattoo on Saif Ali Khan’s right hand, well it’s for Lays ‘Give us you DILlicious Flavor campaign.
The campaign aims at getting their next chips flavor from the consumers itself. The campaign will have consumers creating their own Lay’s flavor and get a chance to bag Rs.50 lakhs price money.

Saif says, “Just as I have my own take on what flavour I like on Lay’s, every Indian has their favourite too. Personally, I am excited how the campaign will go. It has all the ingredients of a great thriller. ‘Give Us Your Dillicious Flavour’ is being supported by a 360° marketing mix with an idea of consumers expressing their flavour though body art.”