First came offshore locations, then foreign special effects experts, fashion designers and movie titles. Now the songs that drive Bollywood and the country's music industry have gone international.

What was once dismissed as a passing fad has now become the norm, with an increasing number of English lyrics being used in Hindi soundtracks, reflecting the lifestyles and aspirations of more worldly young Indians.

The latest hit song is "Tera Hone Laga Hoon" (I'm Falling For You), from the movie "Ajab Prem Ki Ghazab Kahani" ("An Amazing Story Of Strange Love"), starring Katrina Kaif and Ranbir Kapoor.

"Shining in the setting sun like a pearl upon the ocean. Come on, feel me. Girl, feel me," the song goes. For Irshad Kamil, who wrote the words, using English is a natural progression given.

The increasingly outward-looking perspective of Bollywood, which is seeking newer, potentially more lucrative, audiences abroad.

Hollywood studios are also looking to tap into the 2.2-billion-dollar industry and its production expertise.