Some good news for Amitabh Bachchan Corporation Ltd (ABCL), for Big B’s daughter-in-law- Aishwrarya Rai seems to have taken full control of the once ailing banner.

According to reports, ABCL is said to be on a road to recovery with its much-hyped upcoming film ‘Paa’. After suffering a string of losses as its projects bombed at the Box Office, the company is now headed to reestablish itself in Bollywood, under the aegis of Aishwarya.

Sources suggest that Ash is leaving nothing to chance and has taken over the charge of marketing strategy of ‘Paa’. So whether it’s the head-in-the-box teaser ads, or Auro merchandise.