At the launch of Karan Johar's My Name Is Khan, Shah Rukh Khan talked at length about the movie's international potential.

Given that the same studio, which backed Slumdog Millionaire, will distribute the movie, expectations are huge. "If the aim is to break into mainstream international markets, a studio like the Fox is our best bet. They can get us closest to the Oscars".

Shah Rukh said Indian screenplays would have to be scientifically tweaked in order to appeal to a Western audience.

"When you interact with an alien culture, you have to understand the food they eat and the way they dress. Similarly our films too will have to adapt to cultures beyond the NRI market".