Here’s a film that has Hrithik Roshan playing Hrithik Roshan. Hrithik Roshan has something more to say on his Reliance Mobile And for which he didn’t need to get into character, because he was the character.

The script, too, was so true to him, that Hrithik was simply on a roll, he improvised on the spot, added dialogues and reactions that best mirrored him in real life. But... the film’s not for Bollywood, it’s for Reliance Mobile.

The Bollywood hunk, the brand new face of this leading Indian network, urges fans and subscribers of the service provider to never leave anything unsaid or undone... “Just pick up the phone, don’t wait... go for it!” is Hrithik’s powerful and heartfelt message in a new commercial.

Proud to be associated with a brand “that has constantly redefined how India communicates” and because he truly “believes in everything that it stands for,” Hrithik added, “when was the last time you felt like making that one call just to say a Hi, or a Thank-you, or Sorry? But you held back? The more you thought about whether to act or not, the more you hesitated, and then the moment was gone. This is my chance to tell the world to leave behind hesitations. To make that call. To connect. To go for it.”

Sanjay Behl, Group Head, Brand and Marketing, Reliance Communications said, “Today if over 350 million Indians connect on a mobile phone, it is because Reliance dreamed it to be possible. The addition of world class 3G ready GSM network to our already strong CDMA network is set to redefine the face of Indian telecommunications. Our omnipresent network ensures that you can act at the speed of thought. Wherever you maybe, whenever it may be.”